Terms & Conditions

The following terms and conditions apply to all Search Engine Marketing (SEM) and Search Engine Optimization (SEO) projects. Updated January 1st, 2021

This Search Engine Marketing and Reporting Agreement (“Agreement”) is hereby entered into between you, your employees and agents (collectively “Client”) and applies to the purchase of all Search Engine Marketing and Reporting Services (hereinafter collectively referred to as “SEM Services”) ordered by Client.

  1. In an effort to remain current with the ever changing technology world, we reserve the right to change these terms and conditions at any time without notice. Please check back often to ensure you are aware of any updates or changes to these terms.
  2. Term and Termination – This Agreement shall be effective as of the time the Client executes a proposal for SEM Services. This Agreement may be terminated by either party upon written notice to the other, if the other party breaches any material obligation provided hereunder and the breaching party fails to cure such breach within thirty (30) days of receipt of the notice. This Agreement may be terminated by IGNITE (i) immediately if Client fails to pay any fees hereunder; or (ii) if Client fails to cooperate with IGNITE or hinders IGNITE’s ability to perform the SEM Services hereunder.
  3. SEM Services – IGNITE agrees to provide Client with SEM Services as described in this Agreement. IGNITE is authorized to use the specific keywords and/or phases provided by Client for development, improving the ranking of, and/or positioning the contents of the Client’s URL(s) in search engines and/or directories. SEM Services are intended to provide the Client with preferential positioning in selected search engines and report results on an ongoing and timely basis. SEM Services generally include, but not to be limited by:
    1. Research keywords and phrases to select appropriate, relevant search terms.
    2. Submit the Client’s pages to relevant online directory services.
    3. Submit Client’s pages to search engines and directories as set forth in this Agreement.
    4. Modify the title tags, meta tags, content, HTML code, URLs and other on-page factors.
    5. Create positioning reports showing rankings in the major search engines and under which keywords.
    6. PPC – Pay-Per-Click Services: create and manage Pay-Per-Click Ads with various providers.
    7. Directory Services: update, create and manage directory listings with various providers.
  4. Fees; Limitations on Refunds and Cancellation Fees – Client agrees to pay IGNITE any and all fee(s) as billed in accordance with this Agreement. The Client agrees that fees are included in the SEM budget agreed upon, and are automatically subtracted from the monthly budget. The Client further agrees that, in the event of any termination of this agreement by client, no refunds shall be given under any circumstances whatsoever. The Client further agrees to pay upon cancellation the amount of any cancellation fees or other amounts due to ignite as provided in the agreement.  IGNITE is hereby authorized to charge client’s credit card account or other payment mechanism for any amounts owed from time to time by Client to IGNITE .  IGNITE is further authorized to provide the client’s credit card for payment to service providers such as pay-per-click and ad networks, so long as advance notice is given to the client.
  5. Client Responsibilities – For the purposes of providing these services, Client agrees:
    1. To provide IGNITE with FTP access to its websites for uploading new pages, and making changes for the purpose of SEM Services optimization or approval to go through a third party.
    2. To authorize IGNITE use of all Client’ logos, trademarks, Web site images, etc., for use in creating informational pages and any other uses as deemed necessary by IGNITE for search engine positioning and optimization.
    3. That if Client’s website(s) is light in textual content, Client will provide additional relevant text content in electronic format for the purpose of creating additional web pages.
    4. Provide IGNITE with a credit card, or upfront payment, for the purposes of paying for ad spends on the various Pay-Per-Click platforms.
  6. Search Engines – Selected search engine submissions include Google and possibly others including Yahoo, Bing, AOL and Ask.
  7. Client Acknowledgements – Client understands, acknowledges and agrees that: IGNITE has no control over the policies of search engines or directories with respect to the type of sites and/or content that they accept now or in the future. Client’s website(s) may be excluded from any search engine or directory at any time at the sole discretion of the search engine or directory entity. IGNITE will resubmit those pages that have been dropped from the index.Some search engines and directories may take as long as two (2) to four (4) months, and in some cases longer, after submission to list Client’s website(s). Occasionally, search engines and directories will stop accepting submissions for an indefinite period of time. Occasionally, search engines and directories will drop listings for no apparent or predictable reason. Often, listings will “reappear” without any additional submissions. Should the listing not reappear, IGNITE will re-submit the web site(s) based on the current policies of the search engine or directory in question. Some search engines and directories offer expedited listing services for a fee. IGNITE encourages Client to take advantage of these expedited services. The client is responsible for all expedited service fees.
  8. Web Site Changes – IGNITE is not responsible for changes made to Client’s website(s) by other parties that adversely affect the search engine or directory rankings of Client’s website(s).
  9. Additional Services – Additional services not listed herein will be provided for a fee of $120.00 per hour.
  10. Non-Exclusivity. The parties acknowledge and agree that IGNITE is providing access to and use of its non-exclusive services to multiple clients.
  11. Indemnification – Client shall indemnify and hold harmless IGNITE (and its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys’ fees and all related costs and expenses) incurred by IGNITE as a result of any claim, judgment, or adjudication against IGNITE related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) provided by Client to IGNITE (the “Client Content”), or (b) a claim that IGNITE’s use of the Client Content infringes the intellectual property rights of a third party. To qualify for such defense and payment, IGNITE must: (i) give Client prompt written notice of a claim; and (ii) allow Client to control, and fully cooperate with Client in, the defense and all related negotiations.
  12. Disclaimer of All Other Warranties – IGNITE does not warrant that the SEM services will meet the client’s expectations or requirements. The entire risk as to the quality and performance is with Client. Except as otherwise specified in this agreement, IGNITE provides its services “as is” and without warranty of any kind. The parties agree that (a) the limited warranties set forth in this section are the sole and exclusive warranties provided by each party, and (b) each party disclaims all other warranties, express or implied, including but not limited to, the implied warranties of merchantability and fitness for a particular purpose, relating to this agreement, performance or inability to perform under this agreement, the content, and each party’s computing and distribution system. If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
  13. Limited Liability – In no event shall IGNITE be liable to client for any indirect, special, exemplary or consequential damages, including any implied warranty of merchantability or fitness for a particular purpose or implied warranties arising from course of dealing or course of performance, lost profits, whether or not foreseeable or alleged to be based on breach of warranty, contract, negligence or strict liability, arising under this agreement, loss of data, or any performance under this agreement, even if such party has been advised of the possibility of such damages and notwithstanding the failure of essential purpose of any limited remedy provided herein. There shall be no refunds. Ignite makes no warranty of any kind, whether express or implied, with regard to any third party products, third party content or any software, equipment, or hardware obtained from third parties.
  14. Client Representations – Client makes the following representations and warranties for the benefit of IGNITE, Client represents to IGNITE and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to IGNITE are owned by Client, or that Client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend IGNITE and its subcontractors from any claim or suit arising from the use of such elements furnished by Client.Client guarantees any elements of text, graphics, photos, designs, trademarks, or other artwork provided to IGNITE for inclusion on the website above are owned by Client, or that Client has received permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and permission from the rightful owner(s) to use each of the elements, and will hold harmless, protect, and defend IGNITE and its subcontractors from any liability or suit arising from the use of such elements. From time to time governments enact laws and levy taxes and tariffs affecting Internet electronic commerce. Client agrees that the client is solely responsible for complying with such laws, taxes, and tariffs, and will hold harmless, protect, and defend IGNITE and its subcontractors from any claim, suit, penalty, tax, or tariff arising from Client’s exercise of Internet electronic commerce.
  15. Confidentiality – The parties agree to hold each other’s Proprietary or Confidential Information in strict confidence. “Proprietary or Confidential Information” shall include, but is not limited to, written or oral contracts, trade secrets, know-how, business methods, business policies, memoranda, reports, records, computer retained information, notes, or financial information. Proprietary or Confidential Information shall not include any information which: (i) is or becomes generally known to the public by any means other than a breach of the obligations of the receiving party; (ii) was previously known to the receiving party or rightly received by the receiving party from a third party; (iii) is independently developed by the receiving party; or (iv) is subject to disclosure under court order or other lawful process. The parties agree not to make each other’s Proprietary or Confidential Information available in any form to any third party or to use each other’s Proprietary or Confidential Information for any purpose other than as specified in this Agreement. Each party’s proprietary or confidential information shall remain the sole and exclusive property of that party. The parties agree that in the event of use or disclosure by the other party other than as specifically provided for in this Agreement, the non-disclosing party may be entitled to equitable relief. Notwithstanding termination or expiration of this Agreement, IGNITE and Client acknowledge and agree that their obligations of confidentiality with respect to Proprietary or Confidential Information shall continue in effect for a total period of three (3) years from the effective date.
  16. Force Majeure – Neither party will be liable for, or will be considered to be in breach of or default under this Agreement on account of, any delay or failure to perform as required by this Agreement as a result of any causes or conditions that are beyond such Party’s reasonable control and that such Party is unable to overcome through the exercise of commercially reasonable diligence. If any force majeure event occurs, the affected Party will give prompt written notice to the other Party and will use commercially reasonable efforts to minimize the impact of the event.
  17. Relationship of Parties – IGNITE, in rendering performance under this Agreement, shall be deemed an independent contractor and nothing contained herein shall constitute this arrangement to be employment, a joint venture, or a partnership. Client does not undertake by this Agreement, or otherwise, to perform any obligation of IGNITE, whether by regulation or contract. In no way is IGNITE to be construed as the agent or to be acting as the agent of Client in any respect, any other provisions of this Agreement notwithstanding.
  18. Notice and Payment – Any notice required to be given under this Agreement shall be in writing and delivered personally to the other designated party, emailed directly, mailed by certified, registered or Express mail, return receipt requested or by Federal Express. Either party may change its address to which notice or payment is to be sent by written notice to the other under any provision of this paragraph.
  19. Jurisdiction/Disputes – This Agreement shall be governed in accordance with the laws of the State of California, in the county of Fresno. All disputes under this Agreement shall be resolved by litigation in the courts of the State of California, in the county of Fresno including the federal courts therein and the Parties all consent to the jurisdiction of such courts, agree to accept service of process by mail, and hereby waive any jurisdictional or venue defenses otherwise available to it.
  20. Agreement Binding on Successors – The provisions of the Agreement shall be binding upon and shall inure to the benefit of the Parties hereto, their heirs, administrators, successors and assigns.
  21. Assignability – Client may not assign this Agreement or the rights and obligations thereunder to any third party without the prior express written approval of IGNITE. IGNITE reserves the right to assign subcontractors as needed to this project to ensure on-time completion.
  22. Waiver – No waiver by either party of any default shall be deemed as a waiver of prior or subsequent default of the same of other provisions of this Agreement.
  23. Severability – If any term, clause or provision hereof is held invalid or unenforceable by a court of competent jurisdiction, such invalidity shall not affect the validity or operation of any other term, clause or provision and such invalid term, clause or provision shall be deemed to be severed from the Agreement.
  24. No Inference Against Author – No provision of this Agreement shall be interpreted against any Party because such Party or its legal representative drafted such provision.
  25. Read and Understood – Each Party acknowledges that it has read and understands this Agreement and agrees to be bound by its terms and conditions.